Prior to joining The Devereux Group, Lauryn had her own strategic communications firm that specialized in garnering measurable results for her clients. Although her client’s businesses categorically varied from online radio stations to travel, SAAS to automotive repair, and online retailers to nonprofits, getting a return on marketing dollars spent was always at the forefront of her company’s actions. 

For over 20 years, Lauryn's company researched and applied unique marketing campaigns that had longevity and translated to revenue. For example, during the pre-launch of, her approach created over half a million members in less than 80 days. This online approach was unique enough to attract the attention of an investment firm that  quickly invested $35 million in venture capital. And, with ContentWatch, a spam filtering company, her online direct response campaigns created $4.5 million in revenue in 9 months allowing them to purchase their competitor Net Nanny. 

Over her years in marketing and communications, Lauryn continually created win-win strategies for many notable companies like Stouffers, Goodyear Tire, the Cleveland Browns, Dillard’s Department Stores, Amazon, QVC, Fox Broadcasting and many others resulting in multi-million dollar increases in revenue.   

Lauryn’s passion for her arts and animal causes have also led her to become a valued fundraiser, event chair, board member and grant writer. She has held many board positions including Utah’s Hogle Zoo, Legacy Music Alliance, the Salt Lake Acting Company,  The Salt Lake Police Foundation, Ballet West, and as the Chair of the University of Utah’s College of Fine Arts Advisory Board.

Now with The Devereux Group, Lauryn brings her intuitive nature for problem-solving to the realm of management consulting. Together with Alex Devereux, she works to bring a strategic intention into any organization.

When the opportunity arises, Lauryn can be found practicing her golf swing. She has a private pilot's license, likes to sail and is an avid movie goer.